Peter Kenyon to lead consortium to try to buy Everton
Everton have not commented on the talks, but any takeover may not be good news for chairman Bill Kenwright. The 76-year-old has held his position since 1989 but has become the target of criticism from Everton fans and Moshiri last week apologized to supporters for mistakes in a season in which the club slipped away narrowly to relegation from the Premier League.
Everton and Moshiri were forced to cut all business ties with Alisher Usmanov after he was sanctioned by the government following Russia’s invasion of Ukraine.
The club’s multiple sponsorship ties with companies associated with the Uzbekistan-born billionaire have been terminated and last week a new record club sponsorship with casino and sports betting firm Stake.com was announced, prompting a new examination.
“It hasn’t been good enough and we have to do better”
Moshiri, who has overseen spending of more than £500million since joining Everton in 2016, wrote an open letter to supporters which read: “It hasn’t been good enough and we need to do better. Mistakes were made and for that I want to apologize to all of you.”
The British-Iranian businessman also reaffirmed his commitment to deliver a “fully funded” new stadium at Bramley Moore Dock, which is currently under construction, while pledging not to make the same mistakes in the market for transfers which led to the club posting combined losses of £372million over three seasons.
“The stadium alone will not help us achieve our goals and we are committed to not making the same mistakes again, including the fact that we have not always spent large sums wisely,” he said. he declares.
“You have given us incredible support that has helped us cross the line when we needed it most, and we need to repay that support and show that lessons have been learned.”
Regardless of a proposed takeover, Lampard hopes to sign up to five new players this summer. James Tarkowski has agreed a free transfer after his contract with Burnley expired and there is interest in Chelsea midfielders Conor Gallagher and Billy Gilmour, as well as Tottenham Hotspur’s Harry Winks.
Spurs are ready to offer Winks and Lucas Moura as part of a signing offer for Richarlison, who Everton value at over £50m.
Kenyon always wanted to ‘paint the world blue’ – now Everton could be the beneficiary
by James Ducker
It was in 2005, shortly after the club clinched their first top-flight title in half a century, that Peter Kenyon explained how Chelsea wanted to ‘paint the world blue’. If the consortium that the former managing director of Chelsea and Manchester United manages to buy another club that plays in blue, we suspect that the ambitions for Everton may be more circumspect. But there is no doubt the downtrodden neighbor of Merseyside needs some fresh thinking and some of Kenyon’s recent rhetoric will no doubt ring with Everton fans desperate to see an end to the dysfunction and reckless spending that nearly saw the club relegated from the Premier League last season.
In an interview with Telegraph Sport just under two years ago, Kenyon explained how he tells all prospective club owners that while it undoubtedly costs money to build good teams, it alone is not a guarantee of success. “It goes way beyond a coach or a footballer,” he said. “It is a culture that is created”. Everton, bereft of a vision or a plan under Farhad Moshiri and plagued by constant managerial upheaval and people pulling in different directions, have been as good an example as any of how not to run a football club these last time.
Kenyon, of course, will know. It has been almost two decades since he left United for Stamford Bridge in what remains arguably the most eye-catching managerial change the Premier League has seen and nine years since he parted ways with Chelsea. Nonetheless, he remains a familiar face to many and, although not as present these days, his influence in footballing circles has never waned and his opinions and expertise are still sought after. His company, Opto Advisers, has been involved in the Paris Saint-Germain and Wolverhampton Wanderers takeovers and he has worked with clubs from Middlesbrough to Atletico Madrid. If things had worked out differently, he might even have ended up managing Newcastle United just for the bid he was helping to fail.
Kenyon has a close bond with arguably the most powerful agent in the world, Jorge Mendes, a relationship that dates back to 2003 when they first met over the deal that took Cristiano Ronaldo from Sporting Lisbon to Old Trafford, a year he also oversaw the sale of David Beckham to Real Madrid.
Born in Stalybridge, a small town in Tameside, Greater Manchester, Kenyon made a name for himself as managing director of sports manufacturer Umbro, before leaving to become assistant managing director at United in 1997 and helping to raise the club commercially, securing groundbreaking deals with Vodafone and Nike and significantly raising United’s profile in Asia. Roman Abramovich recognized Kenyon’s talents and one of his first major actions as owner of Chelsea was to lure him to west London.
Given his background it would be easy to fit Kenyon into a certain stereotype, but he was a staunch opponent of a European Super League long before that particular plot crumbled and burned and has an unwavering faith in the collective model of the Premier League where wealth is shared. He also opposes UEFA’s Financial Fair Play rules.
When he first joined Chelsea, Kenyon said they ‘had good players, big players… but it was a disparate group and nothing held it together’ and there are clear parallels to Everton, where manager Frank Lampard faces a huge job to revamp a Frankenstein squad. Takeovers can often mean bad news for incumbents, but if Kenyon’s group were successful, Lampard might have less to fear than most. He knows Kenyon well from their time at Chelsea. Kenyon has also publicly defended Lampard’s credentials when he was manager at Stamford Bridge. Time will tell if this meeting will materialize.